What is SEO Rank Tracking?
Simply put:
Rank tracking allows you to see the progress organic search results of specific keywords on specific pages for your domain or competitors.
Elaborate please....
Rank tracking is the practice of tracking the position where your URLs rank on the search engine results pages for selected keywords. The URLs are tracked over time in order to detect trends and to see the impact of SEO optimization.
Keyword rank tracking is very useful for analyzing the performance of your seo efforts. If you are prepared to handle the data with the proper seo tool, keyword rank tracking will show you how the search engine ranks your pages and keywords over time. You can then see which keywords are working or not worth going after. With accurate seo rank tracking of competitors positions on major search engines you can uncover golden opportunities to dominate a keyword.
Why do I need Track my Keyword Positions?
There are a few reasons why you might need rank tracking.
- Track how well your SEO efforts are working
- Find what keywords bring the most traffic to your site
- Tracking keywords positions can give you a better idea of how competitive a keyword is and which keywords aren't worth going after at all.
What Organic Keywords Should I use Rank Tracking On?
It is recommended that you track your short-tail and long-tail keywords of at least five to ten keywords for each page. You can also use rank tracking software to monitor your competitors URLs and uncover opportunities to improve on others content. A website audit tool may help to uncover keyword ideas for search engine optimization.
How Often do I Need to my Keyword Positions?
There are several keyword tracking tools you can use to follow your search engine rankings. Some of the more popular seo rank tracking software include:
How to Do SEO Professionals Find Keywords to Track?
The above software are just some of the tools seo professionals use to track the effectiveness of their work. But when searching for keywords to target there are many more way to find suggestions.
For example you can conduct keyword research using Google Ads keyword finder that will show you related terms to your search term as well as estimates for traffic and PPC costs. Applications such are a good way to search for major search engines but you may also want to target emerging engines such as DuckDuckGo.
SEO professionals will also use the search engine and competitors pages to find keyword ideas that they then pass to the software above to find variations and long-tail opportunities.
How Often do I Need to Track my Keyword Positions?
One thing to consider is how often you need seo rank tracking. While you can track seo keyword ranks, once a month, several times a week, twice a day or even every hour, I suggest you track your average position once a month to evaluate your ranking performance.
When tracking and optimizing for multiple search engines it may be helpful to stagger your keyword analysis for each search engine as they often have unique SEO requirements.
How Much Does Rank Tracking Cost?
Rank Tracking can cost quite a bit if you are not organized about which words to track and for which page. For instance if you choose to track your ranking keywords yourself, tools such as RavenTools start at $50/mo and go to $500/mo with the average account spending about $250/mo to track a large set of keywords across multiple domains (such as competitors).
If you use an SEO service such as mine, the rank tracking is included in your SEO strategy pricing and will track as many keywords as relevant to your pages over time.