Beta Bites:  The Future of Adobe Illustrator: Harnessing the Power of Artificial Intelligence
New Ai Powered Generative Recolor in Adobe AI
Beta Bites: 
The Future of Adobe Illustrator: Harnessing the Power of Artificial Intelligence
JD Berkowitz 15 June, 2023
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Artificial Intelligence (AI) is making ripples across many industries, and the creative sector has seen some of the most dramatic changes. Adobe, a leading software company well-known for its suite of creative tools, has embraced AI's potential to enhance design workflows and inspire creativity across its product family. Now in Beta the company is introducing Generative Recolor, a new AI-powered feature for Adobe Illustrator, transforming how designers interact with color and paving the way for a more dynamic, AI-led creative process.

Generative Recolor, part of the Adobe Firefly suite, takes advantage of the power of generative AI to revolutionize the colorization process in vector graphics design. This ground-breaking feature allows users to recolor their vector images instantly using descriptive prompts, saving time and effort while providing a vast array of color scheme possibilities. 

Vector graphics, also known as Scalable Vector Graphics (SVG) files, are popular in graphic design due to their ability to be resized without compromising quality. They are particularly useful for creating company logos and illustrations that need to be used across various platforms and products. The new Generative Recolor tool enhances the flexibility of working with these files by offering a variety of color palette options without requiring the manual creation of different versions.

Users can simply upload their SVG files to Illustrator’s Vector Recoloring tool and generate different color schemes in seconds. Text descriptions can be as generic as "underwater coral reef" or "salmon sushi," and the tool will adjust the image colors accordingly. The user-friendly interface and the innovative use of language for color selection make it easier to visualize different color variations for the same design.

In addition to providing an innovative colorization process, Generative Recolor also has practical applications in various design areas. For instance, it can be a game-changer for designing brand identity graphics, digital drawings, and illustrations, and marketing and advertising assets. The ability to quickly experiment with different colors and generate multiple color combinations from a single artwork file makes it a powerful tool for social media, print, and web design.

It's also an excellent tool for creating variations of existing designs to suit different styles or seasonal changes. For instance, you could quickly create different versions of an ad or poster for autumn or any other season using text prompts. This feature makes it easier for designers to explore their ideas faster and more efficiently, helping them arrive at their creative vision quicker.

Adobe’s integration of AI in its software suite underscores the company's commitment to streamlining complex tasks and saving creative professionals time. Adobe has already introduced AI features in other applications like Photoshop and Lightroom that improve automatic object selection, eliminating the need for manual outlining, masking when editing images and the latest generative fill creates new compositions with only a selection and text prompt.

As of now, Generative Recolor is available to all Creative Cloud members with a subscription or trial that includes Illustrator. However, while the feature is in beta, it's not available for commercial use and works with English-only text prompts.

Adobe promises that this is only the beginning of Illustrator’s journey with generative AI. In the coming months, the company plans to roll out more Firefly-powered features that will help accelerate workflows, spark inspiration, and enable designers to achieve their creative vision faster. If you go to Adobe FireFly, you will see the features currently in design which includes 3D text to image, image extensions, and text effects which all may be rolled into Adobe products. If you have a creative cloud membership you can try out Generative Recolor in Illustrator or at

Adobe Illustrator's new AI-powered feature, Generative Recolor, offers an exciting and innovative approach to colorization in vector graphics design. By harnessing the power of AI, Adobe is transforming the creative process, making it easier, faster, and more efficient for designers to realize their creative visions. As AI continues to evolve, we can expect to see more AI-led advancements in the creative industry, opening up new possibilities for designers, artists and even non-professionals worldwide. The integration of AI into Adobe Illustrator is indeed a significant step in this direction, pointing to a future where AI and human creativity go hand in hand, enriching the world of design and pushing the boundaries of what's possible.

It's truly an exciting time to be a part of the creative industry. As AI continues to mature and become more integrated into our design tools, the creative possibilities are virtually limitless. Designers can now spend less time on mundane tasks and more time on the most important aspect of their work: being creative. With tools like Generative Recolor, the future of Adobe Illustrator, and indeed the entire design industry, looks brighter and more colorful than ever before.

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